global services innerbanner new 1

Marketing

The development of a well thought out marketing strategy to increase market share or venture into new markets as the case may be and promote the uplift & cargo capabilities of our principals.

- Data collection, aimed at assessing present and potential demand;

- Market segmentation aimed at finding the desired target & other niche markets

- Identification of distribution channels better suited for reaching said target;

- Competition analysis;

- Development of a benchmarking system to position the client's offer;

- SWOT analysis;

- Building a medium/long term marketing plan aimed at growing the destination's market share;